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Become a Digital Marketer

Description

This course covers the following topics

  1. Fundamentals of marketing where three companies examples will be set to make the learners apply for what they learn  in both B2C and B2B contexts..
  2. How to develop content that helps to reach the target audience and measure its impact.
  3. Different Social Media Platforms , how to manage presence in social media and how to prepare effective content for each platform.
  4. Different opportunities for targeted audience in social media and executing the advertising campaigns.
  5. Search Engine Optimization (SEO)
  6. How to create, execute, and optimize an effective ad campaign using Google Ads.
  7. How Display Advertising works and how to set up a display advertising campaign using Google Ads.
  8. How to create and execute email campaigns, and measure the results.
  9. How to measure and optimize through Google Analytics