Become a Digital Marketer
This course covers the following topics
- Fundamentals of marketing where three companies examples will be set to make the learners apply for what they learn in both B2C and B2B contexts..
- How to develop content that helps to reach the target audience and measure its impact.
- Different Social Media Platforms , how to manage presence in social media and how to prepare effective content for each platform.
- Different opportunities for targeted audience in social media and executing the advertising campaigns.
- Search Engine Optimization (SEO)
- How to create, execute, and optimize an effective ad campaign using Google Ads.
- How Display Advertising works and how to set up a display advertising campaign using Google Ads.
- How to create and execute email campaigns, and measure the results.
- How to measure and optimize through Google Analytics