Are you struggling to tell meaningful stories with your data? Effective data visualisation allows you to build a narrative with data that resonates with your audience and turns your analytics into actions that drive growth, engagement, and profits.
You’ll be guided through the process of presenting your data more effectively as you learn how to:
- Identify components of an effective data visualisation
- Recognise design considerations when creating charts and visualising complex relationships
- Identify key business metrics to prepare strategies
- Create and visualise predictive models and forecasts
- Articulate best practice for working with data, and highlight ethical considerations.
Explore the theories behind effective data visualisation
From individual elements through to selecting the right metrics to display, you’ll discover the principles behind impactful data visualisation design.
This theory-led section of the ExpertTrack will take you through key concepts in data visualisation before moving on to practical work and exercises.
Turn business intelligence into data stories using Tableau
After you’ve explored core data principles, you’ll move onto the practicalities of turning data analytics into usable dashboards that will revolutionise how your business builds and reviews strategies.
You’ll use market-leading software, Tableau, to make your data more accessible and effective as a decision-making tool.
Once you have grasped the key elements of dashboards and how to evaluate them for accessibility, you’ll learn useful strategies for deploying dashboards across your organisation.
Expand your career options with in-demand data analytics skills
Already valued at $138.9 billion in 2018, the global data analytics market is expected to reach $229.4 billion by 2025, offering career opportunities across many industries and specialties.
Being able to help businesses interpret and act upon their data is a highly in-demand skill – in the LinkedIn 2020 Skills Survey, Business Analysis made the biggest jump to number six in the list, while analytical reasoning was number three.
With such high demand and projected growth, upskilling to build a strong understanding of data analytics and visualisation can open up a range of lucrative and rewarding career options around the world.
Content for this ExpertTrack has been adapted from the Data Analytics for Business with Tableau Training Microcredential – if you want to find out more, take a look at this Microcredential which offers smaller cohorts with tutor interactions and academic credit.