Impact of Artificial Intelligence on Business Innovation
Artificial intelligence is a discipline of computer science that has sought to emulate human thought processes to create intelligent machines that can make decisions based on the data that is presented. This technology began to develop in the mid-50’s, presenting intermittent growth in its beginnings. Artificial intelligence and machine learning began to gain strength in the 90’s and at the beginning of the new millennium it was consolidated as a science with great potential thanks to the emergence of Big Data and the internet. At the dawn of the 21st century, many companies have taken advantage of the benefits of artificial intelligence. Amazon, Uber, AirBnB, among others, have invested in this area to create new applications and business opportunities based on Artificial Intelligence, Machine Learning and Deep Learning. Banks and financial institutions also use this technology to identify possible fraud and to give reliability to the computer processes in banking transactions. The economic challenges that arise in this time of pandemic find a solution in these computational tools. The new generation of entrepreneurs must be at the forefront in the use of artificial intelligence to apply it in the construction of new businesses that one of the digital technologies does to cover a greater number of users or clients. The emergence of startups and new financing methods, such as crowdfunding, are an alternative that is increasingly used by those who rely on business development based on digital tools. This trend is not exclusive to times of pandemic, but will continue in force once the health contingency ends and businesses that have taken advantage of new technologies from the beginning will gain strength. This course is intended to be a benchmark for the new generation of entrepreneurs and provide a guide both to establish new businesses and transform existing organizations using the benefits of artificial intelligence and new innovation methodologies. We will explore the definition of exponential business and we will review the new business models demanded by the 21st century. In addition, we will lay the foundations for the so-called “digital transformation” that many small and medium-sized companies need to carry out to adapt to the new business paradigm. We will review the different trends that artificial intelligence is setting and we will study how this new technology is helping organizations to become exponential. We will learn about the Running Lean methodology to develop business quickly and with few resources. We will also address the development of the minimum viable product based on the pains and gains of the users to define the Jobs to be done of your product. Finally, we will address the Purpose Launchpad methodology to lay the foundations of the organization’s purpose and make sense of business decisions with the end user in mind. We will review different ways of approaching customer needs to understand your users in such a way that the information is useful to adapt your product to their requirements.
What Will I Learn?
- You will learn what an exponential business is and the different models that exist.
- You will analyze the different exponential and artificial intelligence technologies that are emerging in your industry
- You will explore the different trends in the development and application of Artificial Intelligence technologies in your industry.
- You will learn the methodology of Running Lean and the minimum viable product to make sense of the actions of your company.
- You will establish the purpose of your company through different methodologies.
- You will develop a prototype that will allow you to validate and improve your minimum viable product proposal.