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Professional Certification in Digital marketing

  • Course level: Intermediate

Description

Gain a competitive advantage by becoming a digital strategist. With this Professional Certification program you will make your brand connect with the world and you will be able to create advertising campaigns on social networks to meet marketing objectives such as selling more, positioning a product or building customer loyalty .

The Digital Marketing Professional Certification Program consists of four online courses developed by Jojo Giuffra , an expert in the field of Marketing and a contributor to the Google Developers Experts program . Together with him you will learn the theory and put it into practice. You will be able to be inspired by real cases of digital marketing, knowing the experience of organizations and professionals who take advantage of social networks and develop valuable content, digital strategies and advertising campaigns to grow their brand.

The first course of this professional program will help you develop the skills of a successful content & community manager . You will be able to develop in this field for third-party companies or for your own businesses, discovering how with strategic actions in social networks you can have powerful results with your business, your brand, your community, your sales and your customers. By registering you will have access to digital marketing templates and tutorials to use social media management tools. In addition, you can build your digital portfolio to show the world your experience in online marketing or share it with recruiters.

In the second online course you will learn about the power of advertising on Facebook. You will be able to use the social networks with more users in the world and you will be able to create advertising campaigns to obtain the maximum benefit from them. We will teach you how to use the Ads Manager to create advertising on the Facebook partner network and launch a campaign to have a brand presence on Facebook, Instagram, Messenger and the Audience Network .

In the third and fourth year we will provide you with all the necessary tools to be able to develop effective email marketing and advertising campaigns through the Google search and display network.

At the end of the Digital Marketing Professional Certification program, you will be able to apply for a certificate that validates the knowledge learned in the digital marketing and social media courses. You will be able to show that you are an expert in social networks and you master the content of the courses and added to the digital portfolio created in the first digital marketing course, you will have an attractive cover letter for recruiters and you will be able to boost your professional career. You will know how to grow your business with simple but effective digital actions developed by you.

Previous requirements:

  • Basic knowledge on Facebook
  • Basic knowledge in social networks

What Will I Learn?

  • Design social media marketing strategies to meet your business objectives
  • Monitor the metrics and KPIs of advertising campaigns
  • Use platforms for creating valuable content, managing social networks and monitoring campaigns
  • Manage social media crises and create a management plan
  • Evaluate the effectiveness of digital strategies and social media campaigns
  • Create and optimize advertising campaigns for Facebook, Instagram, Messenger, Audience Network and more social networks
  • Choose the best social networks for the objectives of the company and create and configure advertising accounts of different social networks
  • Automate your sales process using mailing tools such as Mailchimp, Autopilot and Active Campaign.
  • Create advertising campaigns on the Google search and display network using Google Analytics and Google Ads
  • Optimize advertising campaigns by defining the search ad audience - keyword research