School of Data Science Management and Technology
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JOIN AICTE approved Digital Marketing Program
Approved by AICTE, Ministry of Human Resource Development, Government of India
in collaboration with
Why Join AIMA for a Digital Marketing Course?
What will You Learn in this Digital Marketing Course
Introduction to Digital Marketing
Marketing Strategy 2.0
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Digital Media Planning
What Placement and Training Support you will get from AIMA?
AIMA assists its students in Capstone Project or 3 months of on the job training in the second semester of the programme. In addition to this, AIMA also provides placement assistance to its students having minimum of 70% attendance in classes and to those who have successfully cleared first semester exams.
Who all should join this course from AIMA?
Marketing, sales or advertising & brand executive, who want to reskill themselves with digital marketing.
MBA Graduates, who want to capitalize on digital marketing opportunities.
Entrepreneurs, business owners, startup, who want to leverage social and online media for awareness, lead generation and branding.
Companies / professionals targeting to B2B and B2C, and want to revisit and realign the marketing strategy in digital technology era.
Best-in-class content by leading faculty and industry leaders in the form of live lectures, recorded videos, case studies and projects.
Most frequent questions and answers
Yes, Post Graduate programme in Business Analytics are recognized by AICTE, Ministry of HRD, and Govt. of India.
Step 1: Open the Admission Form Link: https://education.aima.in/showAdmissionForm.action
Step 2: Fill in the form with the details asked for:
Points to be taken care of while filling in the Form:
PGCM Business Analytics: YEAR 2021 - July – December
Programme Name – P39 or P38 (P39 for Lump sum payment or P38 for installment option)
City: New Delhi
Nodal Centre Preference 1 :
0 All India Management Association
Upload Documents : Attach your Graduation Mark sheet and Passport Size Photograph.
Keep all the documents ready in your laptop/system before opening the Admission Form Link.
Step 3: Select the Payment option Credit/Debit Card and make the fee payment online.
Step 4: Email the payment acknowledgement at [email protected]
Call us at +91 91 9830247087 for admission support
Classes are held on Saturday/Sunday. Class timings are updated on student portal, AIMA website and students groups.
The assessment process is divided into 2 levels.
- Modular Assessment: Based on assignments and projects, practical’s - 70%
- Final assessment: Term end assessment covering all subjects - 30%
At the end of the programme, the student will face an online examination of 11/2 hour duration for each subject.
You can become an entrepreneur or can work as a freelancer immediately after completion of the course. We will assist you for the same.
The students will be given the opportunity to either work on a term end capstone project in any functional areas from Banking, Finance, Marketing, Human Resources etc. covering business analytics problems or models of real world, based on predefined project area in virtual lab or an internship/live project of 3 months in Digital Marketing.
Advanced Certificate in Digital Branding & Advertising from MICA
Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant community of marketing professionals and become part of one of India’s top marketing universities.
The digital technology and internet has emerged as a platform to facilitate global businesses and communication. Virtually, every organisation today is using some or the other digital/online marketing tools. Leveraging the digital marketing tools, and technology to achieve the competitive advantage and building market lead, CRM and innovations is the main objective of the digital marketing strategy programme. The programme is intended for Sales & Marketing and IT professionals, who want to take, advantage of digital marketing tools and techniques to upscale their career and achieve better revenues for the organisation and create business values.