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School of Data Science Management and Technology

Call Now: +91 9830247087

JOIN AICTE approved Digital Marketing Program

Approved by AICTE, Ministry of Human Resource Development, Government of India 

Best Suited for

in collaboration with

Starts On
15th August 2021
Duration
1 Year
Class Time
6-8 Hours/Week
Program Fees
31,000 Per Semester
Online
Format

Why Join AIMA for a Digital Marketing Course?

Key Highlights

  • 500+

    Students Already Trained

  • Complete Placement

    Training Support

  • Latest Case Studies

    From industry to bring meaning and relevance

  • AICTE

    Approved

  • 70%/30%

    Practical/Theoretical

  • 200+ Hrs

    Face to Face / Online Learning from Industry Experts

What will You Learn in this Digital Marketing Course

  • Develop ability to design tools to enhance consumer online experiences.
  • Ability to independently monitor, evaluate and iterate traffic-building activities for your organization.
  • Ability to evaluate internet-marketing metrics and identify KPI.
  • Develop capability to intergrade the digital marketing and traditional marketing efforts.
  • Introduction to Digital Marketing

    Web
    Analytics

    Marketing Strategy 2.0

    Social Media Marketing

    Web Development

    Mobile Marketing

    Search Engine Optimization

    e-Commerce

    Search Engine Marketing

    Digital Media Planning

    Email Marketing

    Capstone Project/OJT

     

    What Placement and Training Support you will get from AIMA?

    AIMA assists its students in Capstone Project or 3 months of on the job training in the second semester of the programme. In addition to this, AIMA also provides placement assistance to its students having minimum of 70% attendance in classes and to those who have successfully cleared first semester exams.

    Who all should join this course from AIMA?

    Marketing, sales or advertising & brand executive, who want to reskill themselves with digital marketing.

    MBA Graduates, who want to capitalize on digital marketing opportunities.

    Entrepreneurs, business owners, startup, who want to leverage social and online media for awareness, lead generation and branding.

    Companies / professionals targeting to B2B and B2C, and want to revisit and realign the marketing strategy in digital technology era.

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of live lectures, recorded videos, case studies and projects. 

    Most frequent questions and answers

    Yes, Post Graduate programme in Business Analytics are recognized by AICTE, Ministry of HRD, and Govt. of India.

     

    Step 1: Open the Admission Form Link: https://education.aima.in/showAdmissionForm.action

    Step 2: Fill in the form with the details asked for:

    Points to be taken care of while filling in the Form:
    PGCM Business Analytics: YEAR 2021 - July – December
    Programme Name – P39 or P38 (P39 for Lump sum payment or P38 for installment option)
    Region: North
    City: New Delhi
    Nodal Centre Preference 1 :

    0 All India Management Association 
    Upload Documents : Attach your Graduation Mark sheet and Passport Size Photograph. 
    Keep all the documents ready in your laptop/system before opening the Admission Form Link.

    Step 3: Select the Payment option Credit/Debit Card and make the fee payment online.

    Step 4: Email the payment acknowledgement at [email protected]

    Call us at +91 91 9830247087 for admission support

    Classes are held on Saturday/Sunday. Class timings are updated on student portal, AIMA website and students groups.

    The assessment process is divided into 2 levels.

    • Modular Assessment: Based on assignments and projects, practical’s - 70%
    • Final assessment: Term end assessment covering all subjects - 30%

    At the end of the programme, the student will face an online examination of 11/2 hour duration for each subject.

    You can become an entrepreneur or can work as a freelancer immediately after completion of the course. We will assist you for the same.  

    The students will be given the opportunity to either work on a term end capstone project in any functional areas from Banking, Finance, Marketing, Human Resources etc. covering business analytics problems or models of real world, based on predefined project area in virtual lab or an internship/live project of 3 months in Digital Marketing.

    Advanced Certificate in Digital Branding & Advertising from MICA

    Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant community of marketing professionals and become part of one of India’s top marketing universities. 

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